Tuesday, August 28, 2007

TATACARA PEROLEHAN KERAJAAN

Perolehan (procurement) adalah satu cara untuk mendapatkan atau membeli peralatan atau perkhidmatan atau kerja yang dikehendaki. Bagi sektor kerajaan cara melaksanakan perolehan ditetapkan dalam Arahan Perbendaharaan (AP106 hingga 300) dan Surat Pekeliling Perbendaharaan yang berkaitan. Arahan dan Surat Pekeliling ini dikeluarkan berdasarkan Akta Acara Kewangan 1957.

PRINSIP PEROLEHAN

Akauntabiliti Awam : Perolehan seharusnya menunjukkan akauntabiliti awam yang diamanahkan kepada agensi kerajaan.
Diuruskan secara telus: Semua dasar, peraturan dan tatacara dan proses perolehan itu hendaklah jelas diketahui dan difahami umum.
Nilai Faedah Yang Terbaik: Pengurusan perolehan hendaklah memberi pulangan yang terbaik bagi setiap ringgit yang dibelanjakan.|
Saingan Terbuka: Proses perolehan hendaklah memberi peluang terbuka kepada semua yang layak untuk bersaing.
Adil Dan Saksama: Diproses dengan adil dan saksama berasaskan dasar dan peraturan yang ditetapkan.

AKTIVITI PEROLEHAN

Memastikan peruntukan telah diluluskan dan disediakan.
Menentukan jenis dan bilangan barang yang dikehendaki.
Membuat kajian pasaran mengenai barangan tersebut.
Menguruskan proses pembelian.
Menandatangani perjanjian.
Membuat pembelian atau pesanan.
Menyelia penyerahan dan pelaksanaan kontrak;dan
Membuat bayaran.

JENIS PEROLEHAN

Perolehan Kerja : Perolehan kerja meliputi tiga jenis bidang iaitu awam, elektrikal dan mekanikal.Kerja-kerja yang terlibat adalah seperti pembinaan bangunan sekolah, pendawaian letrik, landskap, pemasangan lif, hawa dingin dan seupamanya.

Perolehan Bekalan : Perolehan bekalan meliputi perolehan segala jenis alat seperti alatulis, kelengkapan pejabat, mesin, bahan bacaan, perabot, bahan makanan, kimia, kenderaan dan seumpamanya.

Perolehan Perkhidmatan : Perolehan perkhidmatan meliputi perkhidmatan seperti pengendalian kursus, latihan, penyelenggaraan, pembaikan, pencucian, pembersihan, kawalan keselamatan, kantin dan perunding.

CARA-CARA MEMBUAT PEROLEHAN

Perolehan boleh di buat melalui empat cara :-
     Pembelian Runcit
     Kerja-kerja Requisition (baik pulih)
     Sebutharga
     Tender

Pembelian Runcit
Pembelian runcit ialah kaedah pembelian yang tidak melebihi RM 100,000.00 setahun bagi satu-satu jenis item atau kelas jenis item yang berkaitan.
Pembelian boleh juga di buat dari pembekal yang tidak berdaftar dengan Kementerian Kewangan jika tidak melebihi RM 50,000.00 setahun.
Pembelian runcit adalah pembelian terus daripada mana-mana punca yang diketahui sentiasa memberikan harga yang munasabah dengan mengeluarkan pesanan tempatan.

Kerja-kerja Requisition
Kerja-kerja yang dipanggil secara requisition adalah kerja-kerja kecil dan pembaikan yang tidak mengubah struktur asal. Perolehan secara ini dibenarkan bagi kerja-kerja yang bernilai tidak melebihi RM 100,000.00 dan hendaklah berdasarkan jadual kerja kejuruteraan awam.

Sebutharga
Sebutharga ialah kaedah pembelian yang melibatkan perbelanjaan melebihi RM 50,000.00 tetapi tidak melebihi RM 200,000.00 setahun bagi satu-satu jenis item atau kelas jenis item yang berkaitan.

Pembelian secara sebutharga hendaklah dipelawa sekurang-kurangnya daripada lima pembekal yang berdaftar dengan Kementerian Kewangan menggunakan lampiran Q. Notis pelawaan sebutharga hendaklah juga dipamerkan di papan kenyataan awam jabatan.

Pelawaan sebutharga memerlukan penyediaan dokumen-dokumen seperti berikut :-
     Spesifikasi
     Skop Kerja, dan
     Syarat-syarat tambahan jika ada

Tender
Tender ialah kaedah pembelian yang melibatkan perbelanjaan tahunan melebihi RM 200,000.00 setahun bagi satu-satu jenis item atau kelas jenis item yang berkaitan
Pelawaan tender hendaklah diiklankan di dalam akhbar sekurang-kurangnya satu buah suratkhabar berbahasa Melayu.
Sebelum pelawaan tender di buat, jabatan dikehendaki menyediakan spesifikasi peralatan, jadual harga dan syarat-syarat kontrak, kuantiti yang dikehendaki serta surat akuan petender.

PETI TAWARAN

Peti tawaran hendaklah disediakan apabila tender atau sebutharga di pelawa.

Tender atau sebutharga yang di terima tanpa di buka hendaklah dimasukkan ke dalam peti tawaran berkunci. Peti tawaran hendaklah di tanda tarikh dan waktu peti akan di buka.

Dua kunci yang berbeza bagi peti tawaran diadakan dan anak kunci di pegang secara berasingan oleh dua orang pegawai kanan jabatan berkenaan. Keselamatan peti tawaran hendaklah sentiasa di jaga.

TENDER ATAU SEBUTHARGA LEWAT DI TERIMA

Tawaran tender atau sebutharga yang di terima selepas dari masa dan tarikh tutup tidak boleh di terima. Walaubagaimanapun Lembaga Perolehan atau Jawatankuasa Sebutharga mestilah dimaklumkan tentang kedudukan tawaran yang lewat itu dan terpulang kepada Lembaga Perolehan atau Jawatankuasa Sebutharga sama ada hendak mempertimbangkan tawaran tersebut atau sebaliknya.

PEMBUKAAN TENDER ATAU SEBUTHARGA

Satu jawatankuasa hendaklah di lantik untuk urusan pembukaan tawaran dan keahliannya hendaklah terdiri daripada sekurang-kurangnya dua orang pegawai. Pengerusinya hendaklah terdiri dari pegawai kumpulan pengurusan dan profesional atau kumpulan A.

Sekiranya jabatan tidak mempunyai pegawai kumpulan pengurusan dan profesional, pegawai yang lain yang di lantik oleh ketua jabatan hendaklah melaksanakan tugas-tugas tersebut.

TUGAS-TUGAS JAWATANKUASA PEMBUKAAN SEBUTHARGA

Membuka peti tawaran pada waktu yang ditetapkan.
Membuka setiap tawaran tender atau sebutharga dan memberi nombor bersiri kepada setiap tawaran yang diterima.
Menyempurnakan borang jadual tender atau sebutharga dengan mencatatkan nama petender atau penyebutharga, amun yang ditawarkan, tempoh siap atau tempoh penyerahan dan seterusnya menandatangani borang tersebut.
Menandatangani ringkas pada lembaran yang menyatakan harga pada apa-apa pindaan tulisan atau taipan dalam tender atau sebutharga.
Memastikan bahawa tawaran harga atau tawaran teknikal dekemukakan dalam dua (2) sampul yang berasingan dan berlakri bagi tender atau sebutharga bekalan dan perkhidmatan.
Bagi tender atau sebutharga kerja memadai dikemukakan dalam satu sampul surat berlakri sahaja.
Memastikan bahawa nama petender atau penyebutharga tidak tercatit dalam dokumen spesifikasi teknikalnya. Sekiranya terdapat nama atau tanda syarikat dalam dokumen teknikalnya, maka jawatankuasa pembukaan tawaran hendaklah memadamkan identiti tersebut.
Memberikan nombor kod kepada senarai harga dan dokumen spesifikasi teknikal petender atau penyebutharga.
Dokumen tawaran borang hendaklah dijadualkan dengan menggunakan nombor kod yang diberikan.
Dokumen tawaran harga adalah dokumen berperingkat dan hanya boleh dikemukakan kepada Lembaga Perolehan atau Jawatankuasa Sebutharga sahaja melainkan bagi tender atau sebutharga yang rumit di mana penilaian harga perlu dilakukan oleh Jawatankuasa Penilaian Harga.

PAMERKAN JADUAL PEMBUKAAN TAWARAN

Jadual pembukaan tender atau sebutharga hendaklah dipamerkan di papan kenyataan jabatan.

MEMPROSES TENDER ATAU SEBUTHARGA

Adalah menjadi kewajipan pegawai yang menguruskan tender atau sebutharga mengkaji tawaran yang diterima dan membuat syor mengenainya kepada Lembaga Perolehan atau Jawatankuasa Sebutharga mengikut mana yang berkenaan.
Ia hendaklah mengesyorkan petender atau penyebutharga yang paling menguntungkan dari segi harga, menepati spesifikasi dan boleh membekal atau menyiapkan kerja dalam jangka waktu yang dikehendaki.

PENYEDIAAN TAKLIMAT TENDER ATAU SEBUTHARGA

Taklimat tender atau sebutharga hendaklah disediakan dengan maklumat seperti berikut:-
     Status tender/sebutharga
     Sumber pembiayaan/peruntukan/anggaran kos.
     Tarikh tender atau sebutharga diiklan dan ditutup.
     Tarikh tamat sahlaku tender/sebutharga
     Latarbelakang mengenai petender atau penyebutharga
     Pendaftaran
     Equiti kewangan dan pengalaman
     Laporan dan perakuan jabatan
     Syor setuju terima dengan penjelasan terhadap pilihan tersebut.

PENYEDIAAN TAKLIMAT TENDER ATAU SEBUTHARGA

Dokumen-dokumen berikut hendaklah dilampirkan bersama-sama taklimat tender atau sebutharga:-
      Salinan dokumen tender atau sebutharga asal.
      Satu salinan iklan
      Satu salinan jadual pembukaan tender atau sebutharga.
      Ringkasan laporan teknikal
      Ringkasan laporan penilaian harga
      Laporan atau perakuan perunding (jika ada)
      Maklumat harga pasaran (jika ada)

PENYEDIAAN TAKLIMAT TENDER ATAU SEBUTHARGA

Keputusan Tender Atau Sebutharga
Semua tawaran tender atau sebutharga hendaklah diputuskan oleh Lembaga Perolehan atau Jawatankuasa Sebutharga.

Keahlian Lembaga Perolehan
Pengerusi
KSU/TKSU
Ahli:
Wakil Kementerian Kewangan
Wakil Jabatan Teknikal (JKR, MAMPU, Kem. Perdagangan Dalam Negeri dan Hal Ehwal Pengguna dll.) yang dengan pengetahuan dan pengalamannya boleh memberi sumbangan kepada Lembaga Perolehan.

Sumber
http://apps.emoe.gov.my/bkew/tatacara/TATACARA%20PEROLEHAN%20KERAJAAN.ppt.

PELAN DAN LUKISAN UNTUK PROJEK PEMBINAAN DARIPADA KACAMATA UNDANG-UNDANG

PROF. MADYA ABDUL AZIZ HUSSIN AMN
DPA; LL.B(Hons); Dip.M.Mgmt; MSc.(Prjt.Mgmt.); LL.M
MMIM; Peguambela & Peguamcara; MMAP; MTEAM
Pusat Pengajian Perumahan, Bangunan & Perancangan
Universiti Sains Malaysia
abdaziz@usm.my

Abstracts

Plans and drawings must exist before the output of the construction project exist. Their existence in the construction processes is a must, but the designers who produce plans and drawings must follow some basic legal principles relating to plan and drawings, and the constructors too. This article discusses the need of the plans and drawings in contruction contracts and certain legal requirements that the designers and the constructors should observe, especially in order to avoid legal dispute (or claim) involving relevant parties in the said contruction project (including themselves).

Abstrak

Pelan dan lukisan mesti wujud sebelum wujudnya output projek pembinaan. Kewujudannya didalam proses pembinaan adalah suatu kemestian, namun para perekabentuk yang membuat pelan dan lukisan perlulah mematuhi beberapa prinsip undang-undang yang asas berkaitan pelan dan lukisan, begitu juga jurubinanya. Artikel ini membincangkan keperluan pelan dan lukisan dalam kontrak pembinaan dan keperluan undang-undang tertentu yang perekabentuk dan jurubina perlu ikuti, terutamanya bagi mengelak pertikaian undang-undang (atau tuntutan) melibatkan pihak-pihak berkaitan didalam projek pembinaan (tersebut termasuk mereka sendiri).

Kata kunci
: Pelan dan lukisan – tujuan – peruntukan dalam perjanjian – keperluan undang-undang – isu-isu.

PENDAHULUAN

Sekali fikir, penulis merasa ajaib juga melihat bangunan tersergam indah tinggi melangit mencecah awan, berdiri di suatu tapak. Aneh juga bila memikirkan bagaimana kehendak klien (tuanpunya projek) menrealisasikannya, hasil gabungan imiginasinya dan kehendaknya telah kemudiannya dikongsi bersama ahli-ahli profesional projek (arkitek, jurutera, juruukur bahan dan lain-lain) dan jurubina (kontraktor dan subkontrak kerja yang mengembeling tenaga bersama pasukan pekerja-pekerjanya). Bagaimanakah kombinasi kemahiran dan kepakaran mereka ini semua digabungkan bagi menghasilkan output sedemikian yang menakjubkan? Maha Suci Tuhan yang memberi ilmu dan usaha sedemikian kepada hambaNya.

Setelah dikaji dengan teliti, penulis dapati salah satu cara utama merealisasikan pembinaan sedemikian ialah dengan menterjemahkan kehendak klien (atau disebut ringkasan klien), yang sekali gus dapat pula dirujuk oleh pihak pembina (yakni kontraktor dan pasukannya), ialah dengan cara memberi gambaran mengenai output yang akan dihasilkan kelak dalam bentuk pelan dan lukisan.

Dengan adanya pelan dan lukisan (yang telah diterjemah oleh ahli-ahli pasukan profesional projek hasil daripada ringkasan klien, dan telah pun dipersetujui klien) maka pasukan pembina (termasuk juga hali-ahli profesional itu sendiri) akan menggunakannya (merujuk kepadanya) dalam peringkat-peringkat berikut:

Pertama, dalam membuat tender (walau apa jenis tender itu tidaklah menjadi persoalan di sini);

Kedua, semasa membinanya; dan

Ketiga setelah siap, akan digunakan pula untuk mengesahkan bahawa ianya telah dibina seluruhnya mengikut pelan dan lukisan (serta spesifikasi) yang dinyatakan.

Pada peringkat-peringkat di atas, salah satu perspektif yang perlu dilihat ialah daripada segi undang-undang. Beberapa perkara melibatkan undang-undang perlulah dilihat dan dipatuhi bagi tujuan mencapai tujuan pelan dan lukisan itu diwujudkan dan juga bagi mematuhi undang-undang yang berkaitan. Artikel ini membincangkan mengenai pelan dan lukisan untuk projek pembinaan daripada kacamata undang-undang termasuklah bantuan undang-undang agar hasrat sejati pihak-pihak dapat dilalui dan dilaksanakan dengan jayanya.

TUJUAN PELAN DAN LUKISAN


Pada mukaddimah perbincangan penulis sebelum ini, secara tidak langsung penulis telah membincangkan mengenai tujuan pelandan lukisan itu disediakan.

Jika kita cerakinkan perkara di atas daripada perspektif klien, tujuan lain yang tidak kurang besarnya adalah agar bangunan atau jalan, dan lain-lain output projek berkenaan dapat dibina dan diluluskan oleh pihakberkuasa-pihakberkuasa berkaitan di mana pada akhirnya bangunan (atau lain-lain) itu boleh dimanfaatkan mengikut tujuan asal ia dibina – misalnya mendudukinya sendiri, dijual, disewa dan lain-lain di mana akhirnya klien mendapat untung daripada projeknya itu.

Daripada perspektif pembina (kontraktor dan subkontraktor-subkontraktornya), pelan dan lukisan diperlukan bagi membolehkan dia membina bangunan atau lain-lain (output projek) dengan jayanya seperti yang klien ingini, di mana akhirnya dia akan mendapat bayaran atau kerja-kerjanya itu, dan juga termasuklah keuntungan kewangan.

Tujuan pelan dan lukisan disediakan juga ada kaitannya dengan bidang tugas pengambilan ahli-ahli profesional projek itu sendiri. Perkara ini boleh dijelaskan jika kita merujuk kontrak pengambilan tugas mereka. Contohnya bagi Arkitek, di bawah Kaedah-Kaedah Arkitek (Skel Fee Minimum) 1986, ada dinyatakan bahawa antara lukisan-lukisan yang arkitek perlu sediakan ialah lakaran-lakaran permulaan sehingga lakaran rekabentuk “bagi mendapatkan kelulusan perancangan atau kelulusan pada dasar supaya mematuhi undang-undang kecil yang berkenaan”. Lukisan-lukisan kerja pula disediakan bagi membolehkan perunding-perunding lain memulakan rekabentuk mereka yang terperinci (detail) dan juga bagi tujuan “mendapat kelulusan berkanun pembinaan”.

Bagi jurutera pula, menurut Warta Pemberitahu bertarikh 2 Oktober 1986, rekabentuk-rekabentuk dan lukisan-lukisan yang jurutera sediakan adalah untuk tujuan tender berhubung dengan kerja-kerja berkenaan.

Tujuan disediakan pelan dan lukisan juga dapat dilihat daripada fungsi pelan dan lukisan itu sendiri. Menurut Murdoch, J. dan Hughes, W (1992), di antara fungsi pelan dan lukisan adalah:

Pertama, menjadi model bagi ide-ide pereka dan membantu menrasionalkan dan menyelesai masalah dan konflik yang dijangka antara fabrikasi dan penampakan (misalnya lukisan isometrik dan pandangan pelukis);

Kedua, ia menjadi alat menyampaikan hasrat pereka kepada kontraktor (lukisan rekabentuk terperinci); dan

Ketiga, ia mereka apa kerja pembinaan yang telah di laksanakan (lukisan seperti – bina) bagi tujuan penyenggaraan fasiliti.

KEWUJUDAN PELAN DAN LUKISAN DALAM DOKUMEN PERJANJIAN


Bagi borang seragam JKR 203, menurut Perkara 2, Perkara-perkara Perjanjian dan fasal 1(a)(i) Syarat-syarat Kontrak, ada dinyatakan bahawa pelan-pelan adalah sebahagian daripada dokumen kontrak dan bersama-sama dengan lain-lain dokumen ia dikita melengkapi antara satu sama lain.

Bagi borang seragam PAM 1998, Mukaddimah terakhir Artikel-artikel Perjanjian menyatakan secara tersirat bahawa lukisan (yang perlu ditandatangani oleh kedua-dua pihak, iaitu klien dan kontraktor) menjadi sebahagian daripada dokumen perjanjian. Malah Artikel 7(i), Artikel-artikel Perjanjian dengan jelas menyatakan lukisan-lukisan kontrak (yang disenaraikan dalam Mukaddimah dan dinyatakan dalam Lampiran kepada Bil Kontrak) adalah sebahagian daripada Dokumen-dokumen Kontrak.

Bagi borang seragam CIDB 2000, Artikel 3, Artikel-artikel Perjanjian menyatakan Lukisan adalah merupakan keutamaan kelima daripada senarai keutamaan dan menjadi sebahagian (dan dibaca serta perlu diertikan sebagai sebahagian) dari pelan Kontrak. Jika menurut fasal 1.1 Syarat-syarat Kontraknya pula, lukisan yang dirujuk di dalam kontrak termasuklah lukisan-lukisan yang kontraktor sediakan dan diterima oleh Pegawai Penguasa menurut Fasal 4.4 Syarat-syarat Kontrak. Ini termasuklah juga lukisan-lukisan lain yang dikeluarkan atau diterima secara bertulis oleh Pegawai Penguasa dari semasa ke semasa.

Daripada ketiga-tiga borang seragam di atas, adalah jelas bahawa pelan dan lukisan sebenarnya menjadi sebahagian dan seisi dengan dokumen-dokumen kontrak yang lain untuk menjadi Ikatan Perjanjian Kontrak berkenaan. Dengan itu kewujudan pelan dan lukisan adalah amat penting bagi tujuan pendokumentasian perjanjian.

KEPERLUAN-KEPERLUAN MINIMA UNDANG-UNDANG BERKAITAN PELAN DAN LUKISAN

Bagi tujuan membina bangunan dan lain-lain struktur, serta kerja-kerja sivil yang lain, beberapa undang-undang bertulis telah menetapkan keperluan-keperluan yang perlu dipatuhi semasa menyediakan pelan dan lukisan (dan termasuk mematuhi pelan dan lukisan tersebut semasa pembinaan).

Di antara undang-undang berkaitan ialah:

i. Pelan bangunan yang mematuhi, antara lain, Bahagian V Akta Jalan, Parit dan Bangunan 1974 serta perinciannya di bawah Undang-undang Kecil Bangunan Seragam 1984 dan Undang-undang Kecil Kerja Tanah 1985 (bagi bangunan-bangunan di dalam kawasan bidangkuasa pihakberkuasa tempatan);

ii. Akta Kerja-kerja Saliran 1954, untuk pelan dan lukisan yang perlu dipatuhi bagi kerja-kerja berkaitan saliran;

iii. Akta Pengairan 1953, untuk pelan dan lukisan yang perlu dipatuhi bagi kerja-kerja pengairan;

iv. Akta Pemuliharaan Tanah 1960, untuk pelan dan lukisan yamg perlu dipatuhi yang menjejaskan pemuliharaan tanah;

v. Akta Kilang dan Jentera 1965, untuk pelan dan lukisan yang perlu dipatuhi berkaitan pemasangan dan penyenggaraan kilang dan jentera;

vi. Kanun Tanah Negara 1965, untuk pelan dan lukisan yang perlu perlu dipatuhi berhubung dengan persempadanan, kategori penggunaan, akses dan seumpamanya;

vii. Akta Kualiti Alam Sekitar 1974, untuk pelan dan lukisan berkaitan, atau menjejaskan, penjagaan alam sekitar;

viii. Akta Perancangan Bandar dan Desa 1976, untuk pelan dan lukisan bagi maksud pelan pembangunan dan seumpamanya;

ix. Akta Hakmilik Strata, 1985, untuk pelan dan lukisan berkaitan hakmilik strata;

x. Akta Perkhidmatan Pembetungan, 1993, untuk pelan dan lukisan berkaitan kerja dan penyelenggaraan pembentungan;

xi. Akta Bekalan Gas, 1993, untuk pelan dan lukisan berkenaaan kerja-kerja berkaitan pembekalan gas;

xii. Akta Perkhidmatan Bomba, 1988, untuk pelan dan lukisan bangunan dan kemudahan serta kerja-kerja sivil berkaitan mencegah dan menentang kebakaran;

xiii. Akta Penerbangan Awam, 1969, untuk pelan dan lukisan bangunan dan kerja-kerja sivil yang memberi kesan kepada laluan penerbangan;

xiv. Akta Pengangkutan Jalan, 1987, untuk pelan dan lukisan bangunan, kerja-kerja sivil dan lain-lain yang boleh menjejaskan keselamatan pengguna jalanraya;

xv. Akta Petroleum (Langkah-langkah Keselamatan), 1984, untuk pelan dan lukisan bagi kerja-kerja berkaitan bekalan petroleum yang boleh menjejaskan keselamatan awam;

dan lain-lain lagi statut yang relevan dan berkuatkuasa dari semasa ke semasa. Walau apapun statutnya, yang penting ialah pembuat pelan dan lukisan itu mesti mematuhi keperluan yang statut berkenaan kenakan semasa menyediakan, mengguna dan yang pentingnya, semasa mendapatkan kelulusan pihakberkuasa-pihakberkuasa berkenaan.

ISU-ISU BERKAITAN PELAN DAN LUKISAN

Dalam mewujud dan menggunakan pelan dan lukisan, tanpa mengira sama ada ianya di peringkat awalan, peringkat pendrafan, pembinaan, kelulusan siap dan penyenggaraan, kadangkala wujud pertelingkahan atau isu-isu yang perlu diselesaikan oleh pihak-pihak berbangkit. Dalam menyelesaikan isu-isu dan pertelingkahan-pertelingkahan tersebut, beberapa keputusan mahkamah dan peruntukan-peruntukan undang-undang bertulis yang akan dibincangkan selepas ini diharap dapat membantu.

(a) Tugas Berhati-Hati Di Pihak Klien

Sebagai tuanpunya projek, output projek kelak biasanya akan dimanfaatkan oleh klien. Output yang dihasilkan tentunya, sebahagian besarnya adalah hasil daripada penterjemahan pelan dan lukisan. Dengan itu, secara ringkasnya, pelan dan lukisan adalah penentu output projek – walaupun ia cacat yang berpunca daripada pelan dan lukisan yang cacat atau tidak lengkap. Prinsip amnya ialah jika klien telah pun menyetujui sesuatu pelan atau lukisan yang disediakan, walaupun ianya cacat atau tidak lengkap maka klien perlu menanggung sendiri akibatnya (dan hanya dapat menyesali diri sendiri). Dalam kes Worboys lwn. Acme Investments (1969), satu pemaju hartanah yang berpengalaman telah bersetuju dengan suatu pelan yang disediakan oleh sepasukan konsultan. Pelan itu sebenarnya tidak lengkap kerana tiada pelan tandas di tingkat bawah bangunan berkenaan. Namun begitu Mahkamah Rayuan memutuskan pemaju itu tidak lagi boleh merungut kemudiannya mengenai hal itu setelah bangunan dibina berdasarkan pelan dan lukisan tersebut, dan rungutannya tidak akan dilayan.
(b) Tanggungjawab Pereka Bagi Pelan Dan Lukisan Yang Cacat

Selain daripada pelan dan lukisan cacat yang kemudiannya dipersetujui klien seperti dibincangkan di atas, pada prinsipnya konsultan yang menyedia pelan dan lukisan akan dipertanggungjawabkan atas apa-apa kecacatannya. Contohnya dalam kes Morest Cleaners lwn. Hicks (1966) seorang arkitek yang telah menurunkan tugas merekabentuk konkrit diperteguh kepada kontraktor (dan kemudiannya didapati rekabentuk itu ada kecacatannya) telah diputuskan oleh mahkamah bertanggungjawab atas rekabentuk tersebut.

Dalam kes Greaves (Contractors) Ltd. Lwn. Baynham Maikle (1975), seorang jurutera telah diminta oleh klien merekabentuk struktur bangunan yang diketahui akan tertakluk kepada muatan bergegar. Namun jurutera itu telah merekabentuk lantai yang gagal menahan gegaran (dan struktur bangunan itu telah retak). Mahkamah memutuskan bahawa jurutera itu telah pecah syarat terma-terma tersirat berkaitan tujuan bangunan itu dibina, dan dengan itu jurutera itu bertanggungjawab atas kegagalan merekabentuk.

Seterusnya, seperti yang telah diputuskan dalam kes Smith lwn Burton (1866), adalah menjadi tanggungjawab pihak yang menilai pelan atau lukisan (misalnya juruukur bahan) untuk memaklumkan klien (tuanpunya projek) jika dia tahu bahawa pelan atau lukisan itu cacat.

Pereka pelan atau lukisan (misalnya arkitek atau jurutera) perlulah bertanggungjawab bagi pelan dan lukisannya, malah dia perlu menyediakannya (atau disediakan oleh kakitangan bawahannya di bawah pengawasannya). Dia tidak boleh sama sekali menandatangani pelan atau lukisan yang tidak disediakannya, dan jika dia melakukannya (menandatanganinya) maka dia dikira melakukan suatu perbuatan buruk (hina). Dalam kes Lim Ko dan seroang lagi lwn. Lembaga Arkitek (1965), seorang arkitek telah menandatangani pelan yang tidak disediakan olehnya. Mahkamah memutuskan bahawa perbuatan itu melanggar Kaedah 48, Kaedah-kaedah Arkitek 1955 (kini diganti dengan fasal 1(7) Bahagian IV Kaedah-kaedah Arkitek 1996). Ketika memutuskan sedemikian, Ketua Hakim Pike menyebut,

“Adalah jelas bahawa seseorang Arkitek yang menandatangani pelan-pelan yang dia tidak pun sediakan atau penyediaan yang dia tidak selia (awasi) adalah merupakan suatu perbuatan yang semberono (gopoh) dan suatu yang boleh mendatangkan kesan yang serius dan berbahaya kepada nyawa dan keselamatan orang awam, dan pada pendpat saya…. Perbuatan ini adalah perbuatan yang amat buruk dalam sesuatu bidang profesional”.

Fasal 1(7) Bahagian IV, Kaedah-kaedah Arkitek 1996 memperuntukkan seperti berikut:
“Seseorang Arkitek tidak boleh memperakukan, menandatangani atau menurunkan tandatangan kepada lukisan, pelan atau spesifikasi yang bukan disediakan olehnya atau oleh kakitangan di bawah pengawasannya untuk tujuan mendapatkan kelulusan daripada mana-mana pihakberkuasa berkanun”.

(c) Tanggungjawab Pereka Bagi Pelan Yang Menceroboh

Ada juga terdapat pelan atau lukisan yang disediakan di mana apabila bangunan dibina berdasarkan pelan atau lukisan itu, bangunan berkenaan telah memasuki (menceroboh) tanah bersebelahan. Dalam hal sedemikian menurut keputusan kes Monks lwn. Dillon (1882), pereka bagi pelan atau lukisan berkenaan (misalnya Arkitek) secara peribadi juga dikira telah menyebabkan kejadian pencerobohan (dan dengan itu tertakluk kepada tuntutan-tuntutan sivil termasuk gantirugi).

(d) Tanggungjawab Atas Kecuaian Mengira Bil Kuantiti

Mengikut keputusan kes-kes M’Connell lwn. Kilgen (1987) dan Lansdowae lwn. Somerwille (1862), dikatakan bahawa pengiraan bil kuantiti biasanya akan dilakukan oleh Juruukur Bahan klien, tetapi jika Arkitek sendiri yang melakukan kerja-kerja itu atau dia mengupah Juruukur Bahan lain untuk melakukannya bagi pihaknya, maka jika berlaku kecuaian semasa mengira bil kuantiti, maka Arkitek itu akan di pertanggungjawabkan atas kecuaian berkenaan.

(e) Takat Hak Klien Menggunakan Pelan Atau Lukisan

Seperti diputuskan oleh Mahkamah dalam kes Blair lwn. Osborne & Tomkins (1971) [yang dirujuk di dalam kes T.R.Hamzah & Yeang Sdn. Bhd. lwn. Lazar Sdn. Bhd. (1985)] bahawa adalah menjadi suatu lesen (kebenaran) tersirat bahawa Arkitek (atau Jurutera) akan membenarkan pelannya diguna untuk semua tujuan yang berkaitan dengan pembinaan bangunan berkaitan sebagai balasan (habuan) kepada fee yang dibayar (yakni yang dibayar oleh klien kepada Arkitek itu). Namun, seperti yang dikatakan oleh hakim Lord Denning, M.R., dalam kes berkenaan,

“….Arkitek lain yang menyambung kerja-kerja daripada pelan berkenaan tidak boleh meletakkan namanya atas pelan tersebut”.

Seterusnya, seperti dinyatakan oleh Males, A.R (dalam Speight, A & Stone, G. 1990), apabila ahli-ahli profesional (misalnya Arkitek atau Jurutera) mati atau menjadi takupaya secara kekal, maka biasanya klien berhak untuk menggunakan lukisan-lukisan dan lain-lain dokumen untuk menyiapkan kerja (dengan syarat ada peruntukkan sedemikian di dalam perjanjian).

Arkitek atau Jurutera itu pula berhak menyimpan dokumen-dokumen pelan atau lukisan atas dasar dia ada lien (hak untuk menahansimpan) pelan atau lukisan itu, sehinggalah klien membayar fee bagi kerja-kerja menyedia pelan atau lukisan itu (Flint, A, dlm. Speight, A. & Stone, G. 1990).

Mengenai hak ke atas hakcipta pelan dan lukisan itu, eloklah diperturunkan di bawah ini apa yang dinyatakan di dalam fasal-fasal 19 dan 20, Syarat-syarat Pertugasan Untuk Arkitek (yakni Bahagian Satu bagi Jadual Ketiga, Kaedah-kaedah Arkitek 1996):

19. Menurut seksyen 14 Akta Hakcipta 1987, hakcipta dalam semua dokumen dan lukisan yang disediakan oleh Arkitek, dan termasuk apa-apa kerja yang dilaksanakan berdasarkan kegunaan dokumen dan luksian tersebut hendaklah tetap menjadi milik Arkitek, melainkan jika dipindahkan kepada pelanggan mengikut syarat-syarat dan pertimbangan tertentu sebagaimana yang dipersetujui di antara Arkitek dengan pelanggan.

20. Jika Arkitek telah memberi perkhidmatan sehingga dan termasuk Fasa Dokumentasi Kontrak dan telah menerima fee yang sepatutnya dibayar kepadanya, pelanggan hendaklah berhak untukmengulangi kegunaan rekabentuk tersebut dengan melaksanakan projek itu dengan syarat ianya adalah di atas tapak yang rekabentuk itu telah disediakan pada asalnya. Hak untuk menggunakan rekabentuk asal itu hendaklah juga dikenakan kepada kerja penyenggaraan, pembaikan, pembaharuan, pengembalian kepada kedudukan asal ataupun membuat ubahsuaian kepada kerja itu.

Oleh kerana peruntukan fasal-fasal 19 dan 20 adalah jelas dan mudah difahami, maka penulis tidak bercadang menghuraikannya lagi di sini. Namun, seperti dinyatakan oleh Flint, A. (1990), pemunyaan hakcipta lukisan perlulah dibezakan dengan pemunyaan kertas-kertas di mana lukisan itu dibuat. Di sisi undang-undang, apabila klien telah membayar fee Arkitek (atau Jurutera, mengikut yang berkenaan) klien berhak kepada milikan fizikal semua kertas-kertas di mana lukisan itu dibuat yang disediakan atas perbelanjaannya. Walau bagaimanapun (pada amnya) hakcipta lukisan masih dengan Arkitek atau Jurutera (kecuali dinyatakan sebaliknya – lihat contohnya fasal-fasal 19 dan 20 Syarat-syarat Petugasan Untuk Arkitek di atas). Menurut Flint, A. (1990) seterusnya, jika hakcipta itu diserah kepada klien, maka dia (Arkitek atau Jurutera) masih boleh mengeluar kembali lukisan sedemikian untuk kerja-kerja berikutnya sebagai sebahagian daripada lukisannya yang asal dengan syarat dia tidak mengulang atau menjiplak lukisan asal bulat-bulat.

(f) Hak Terhadap Pelan Dan Lukisan Dalam Kontrak Putar-Kunci (Turnkey)

Dalam kes High Mark (M) Sdn. Bhd. lwn. Pacto Malaysia Sdn. Bhd. (1987), sebuah firma konsultna diambil kerja oleh kontraktor dalam suatu kontrak putar-kunci. Kerja-kerja rekabentuk (membuat lukisan dan lain-lain) dilakukan oleh konsultan tersebut untuk kontraktor dan feenya telah dibayar. Isu berbangkit mengenai siapakah yang berhak terhadap pelan dan lukisan tersebut – iaitu sama ada kontraktor, klien, atau konsultan? Mahkamah memutuskan bahawa semua lukisan dan rekabentuk yang disediakan oleh konsultan adalah menjadi harta kepunyaan kontraktor.

(g) Hak Kontraktor Untuk Dibekalkan Pelan Dan Lukisan

Uff, J. (1985) menyatakan bahawa jika tiada terma-terma nyata (dalam Syarat-Syarat Kontrak), maka kontraktor berhak untuk memperoleh lukisan yang dibekal pada masa yang munasabah.
(h) Kerahsiaan Pelan Dan Lukisan

Pelan dan lukisan yang disediakan biasanya khusus untuk kegunaan sesuatu projek sahaja, dan tidak boleh digunakan untuk maksud-maksud lain. Pelan dan lukisan biasanya dianggap dokumen rahsia kepunyaan klien. Contohnya, menurut fasal 7 (g) borang JKR 203, tiada satu pun dokumen (termasuklah pelan dan lukisan) boleh digunakan oleh kontraktor bagi apa-apa maksud lain selain daripada bagi maksud kontrak kerja berkenaan sahaja.

Begitu juga di bawah fasal 3.9 borang PAM 1998, dinyatakan tiada satu pun dokumen kontrak (termasuklah pelan dan lukisan) boleh digunakan oleh kontraktor kecuali bagi maksud kontrak kerja itu sahaja, dan majikan, arkitek, jurutera, juruukur bahan tidak boleh mendedahkan atau menggunakan jadual kadar (bagi lukisan itu) kecuali untuk kontrak itu sahaja.

Bagi yang menggunakan borang seragam CIDB 2000, menurut fasal 4.9 (a), kontraktor dikehendaki merahsiakan setiap dokumen kontrak (termasuklah pelan dan lukisan) dan hanya menggunakannya untuk kerja-kerja kontrak itu sahaja. Dinyatakan seterusnya bahawa kontraktor dilarang mendedahkan apa-apa maklumat, lukisan atau gambar-gambar kerja (kecuali jika diarahkan di bawah undang-undang).

Ini menunjukkan pelan dan lukisan adalah dokumen rahsia sesuatu projek dan perlu dilindungi, terutamanya oleh kontraktor.

PENUTUP

Daripada perbincangan di atas, adalah jelas bahawa pelan dan lukisan amat penting bagi projek pembinaan. Dengan mudah, jika tiada pelan dan lukisan maka tiadalah projek (output).

Namun pelan dan lukisan yang dihasilkan perlulah mematuhi kehendak-kehendak undang-undang dari segi penyediaannya, perlindungan hakcipta, hak-hak dan tanggungjawab pihak-pihak berkaitan pelan dan lukisan, dan sebagainya.

Dengan kata lain pelan dan lukisan juga perlulah diuruskan dengan wajar dan mematuhi kehendak-kehendak undang-undang serta mencapai tujuan pelan dan lukisan itu disediakan (diwujudkan).

RUJUKAN

Borang Seragam CIDB 2000
Borang Seragam JKR 203
Borang Seragam PAM 1998
Flint, A., “Copyright” dlm. Speight, A & Stone, G. 1990. Architect’s Legal Handbook – The Law for Architects. Edisi Kelima. Cambridge: Butterworths- Architecture.
Kaedah-kaedah Arkitek 1996
Kaedah-kaedah Arkitek (Skel Fee Minimum) 1986
Males, A.R. “Architect’s Appointment and Collateral Warranties” dlm. Speight, A. & Stone G. 1990. Architect’s Legal Handbook – The Law for Architects. Edisi Kelima. Cambridge: Butterworths-Architecture.
Murdoch, J. & Hughes, W. 1992. Construction Contracts -- Law and Management. London: E & FN Spon.
Warta Pemberitahu bertarikh 2 Oktober 1986 (bagi Jurutera)
Uff, J. 1985. Construction Law. London: Sweet & Maxwell Ltd.

Sumber
 http://www.hbp.usm.my/aziz/PELAN%20&%20LUKISAN.htm

Monday, August 27, 2007

e-CONSTRUCTION : ARE WE READY?

Hilmisofli Alias1, Assoc. Prof. Dr. Faridah Yusuf2
1 Jabatan Kerja Raya,Malaysia
2 Universiti Teknologi MARA

This paper was presented at QS National Convention 2003, 18-19 August 2003 at Sheraton Hotels and Towers, Subang Jaya, Selangor, Malaysia.

ABSTRACT

Information and Communications Technology (ICT) holds tremendous potential for improving the construction industry especially with the emergence of the Internet. While the industry is facing globalisation and knowledge based economy, the capability of ICT is undeniable in achieving competitive advantage. As a result, the ICT has led to the formation of e-Construction. e-Construction has been established in Malaysia by CIDB since 1999. Definitely, it will enhance the Malaysian construction industry to become more innovative, competitive and efficient to meet the demands of a globalised market. However, are we ready to implement e-construction in our business? This statement holds inquisition on the construction industry players especially the contractors.

This paper attempts to assess the readiness of Malaysian medium scale contractors in implementing e-Construction. A survey on the physical and attitudinal readiness has been carried out to measure the readiness. Although the benefits have been acknowledged by majority of the contractors, they are not yet ready to implement e-Construction. There is an apparent need for actions to enhance knowledge, awareness, perception and interest of the contractors.

KEYWORDS:  ATTITUDINAL AND PHYSICAL READINESS, E-CONSTRUCTION, ICT, MEDIUM SCALE CONTRACTORS.

1.0 INTRODUCTION

A few years ago, information technology (IT) has become a major factor in world business. It has become widely accepted that information technology including internet-based information systems are playing a vital and expanding role in business. Information technology can help all kinds of business improve the efficiency and effectiveness of their business process, decision making and managing information, thus creating a competitive environment in business. The importance of IT is reflected by the growing number of funded research initiatives worldwide including Doherty (1997), Howard (1998), Rivard (2000) and A.Aziz et al (2002). All these studies addressed the needs to explore the opportunities that lie in IT to improve the performance of the Construction Industry.

In the current context of a global and borderless economy, information technology appears to be one of the most important tools in achieving competitive advantages in every sector including construction. The capability of computing technology commonly used by business and the public has changed significantly since the last decade. In particular, the Internet which has made a major impact and all sectors are evaluating to maximise the opportunities. The establishment of e-Commerce, e-Business, e-Medicine, e-Learning and other electronic transaction processes has proven the needs for and the significance of ICT.

Information technology is also changing the global construction business and internet is the key to this change (Betts and Walker, 1999). As a result, the application of ‘e’ has led to the formation of e-Construction within the construction industry.

2.0 E-CONSTRUCTION IN THE MALAYSIAN CONSTRUCTION INDUSTRY

e-Construction in a simple term is used to describe the transactions which are conducted electronically over the Internet. It offers open operating standard in web-based applications including information exchange, tendering, procurement, etc., for various parties involved in construction. Rahim (2000) has defined e-construction as a tool, which is concerned with the management, processing and use of information, facilitated by information and communication technology. Similarly defined by DETR (1999), e-construction involves sharing business information, maintaining business relationship and conducting business transaction by means of electronic networks.

Alshawi (2001) specifically addressed e-Construction as electronic data exchange which is an information technology based operations that has the capacity to facilitate considerable online information exchange and promote business efficiently. Unlike many IT tools, e-Construction is much concerned on the exchange of information across the project supply chain.

From the above definitions, e-Construction can be considered as a tool or medium for managing and processing information to enhance business activities supported by information technology. This tool will facilitate business activities such as communications, information exchange and sharing, business processes, and transactions. It acts as a platform for the construction professionals to promote business effectively using ICT and probably enhance the knowledge within the community by information sharing

In the Malaysian construction industry, e-Construction has been launched by the Construction Industry Development Board (CIDB) in September 1999. This programme emphasises on the management, processing and use of information, facilitated by information and communication technology. It is intended to play a vital role in helping the construction industry to become more innovative, competitive and efficient. The launching of e-Construction programme would encourage and promote greater usage of information technology among the construction industry players such as contractors, consultants, clients, government, suppliers, etc. The anticipated benefits of e-Construction along the construction supply chain can be summarised in Figure 1.0.



 

Having launched the e-Construction programme for a period of almost four years (since September 1999), this paper explores the extent of which the construction companies in Malaysia are able and ready to implement the programme. To establish the current level of readiness of the medium sized contractors, a survey has been carried out.

3.0 THE SURVEY

The survey focuses on the readiness of medium sized contractors in Malaysia in realising electronic ways of doing construction activities. In the study, the word readiness is defined to incorporate both attitudinal and physical attributes. Attitudinal elements include the level of knowledge, optimism, awareness, perception of importance, interest and willingness of the contractors to implement the program. Personnel, investment in IT and infrastructure readiness is used to measure the physical readiness of the respondents to implement the programme.

The target population for this survey is medium sized contractors located in Peninsular Malaysia only. The sample size determined was 150. The respondents were drawn by utilising a simple random sampling from the sampling frame, comprising contractors registered with Pusat Khidmat Kontraktor (PKK) and CIDB, especially those who are actively engaged in construction projects. The survey instrument used in this research encompassed a variety of items including Likert 5-scale items and other questions which are used to measure the said attributes.

4.0 FINDINGS

The respondents are classified based on their class of registration with PKK and CIDB. A total of 56 respondents are selected randomly from the various classes of registration and years of experience. 59 % of the respondents are Class A PKK registered contractors while only 5 respondents are registered with Class C registration. Class B and Bx are represented by 32 % of the total respondents. The geographical location of respondents is diverse, but majority are operating in the East Coast, which represents 35 % of the total respondents. The respondents are well established companies with high level of experience and turnover. (Refer to Figures 3.0, 4.0 and 5.0 in the Appendix)

The technical information comprises evaluation of the availability of technical staff, hardware and networking within the working premises. The survey finds that most of the companies have at least 2 personal computers, each, with various software installed. However, the major setback is the absence or the lack of networking. Only 46% of the respondents are connected to the internet. Nevertheless, the level of internet access is expected to see some improvement, where 70% of the companies which are not connected, are willing to invest on networking within 2 or 3 years. The respondents invested in ICT moderately, and ranked their staff knowledge as reasonable. (Refer to Figure 6.0 in the Appendix)

The measurement of readiness of the respondents was carried out based on the score of the major elements identified in the survey. These elements are the attributes used to measure the attitudinal and physical readiness of the medium sized contractors. Table 1.0 (Appendix) depicts the major elements and the scores computed based on the ranking of the scales of the continuous variables gathered from the questionnaires. Continuous variables represent questions put forward (using Likert 5-scale) to the respondents to obtain their ranking of issues considered significant for the measurement of each major element. Based on the rankings by the respondents, the scores for each major element are computed as shown in Table 1.0. The score is then applied for further analysis in the survey.

Based on the result of the analysis, 57% of the respondents are computed as attitudinally ready while only 45% are physically ready to implement the e-Construction programme. By taking 60% as the cut off point, the percentages attained are considered as not enough to indicate that the respondents are attitudinally ready and physically ready. The result is summarised in Figure 2.0.



Inferential statistical analysis was carried out to check whether the scores can be inferred to the population of all the construction companies in Malaysia. Student t-Test was carried out to measure the significance of the attitudinal score. The t-Test procedure compares the mean of the sample taken and the population mean. The score of the t-Test showed that there is insufficient evidence to indicate that Malaysian medium sized contractors are attitudinally ready to implement e-Construction.

On the other hand, the significance of the physical score was tested by running Z-test for analysis of proportion. To test for physical readiness, a claim of 60% or less of the construction companies being not physically ready is made. A confidence level of 5% is taken into consideration. Similarly, the result showed that there is insufficient evidence to indicate that Malaysian medium sized contractors are physically ready to implement e-Construction.

Hence, based on the analysis and the tests results attained, it can be inferred that Malaysian medium sized contractors are generally attitudinally and physically not ready to implement the programme.

5.0 ARE WE READY?

The survey has indicated that the medium sized contractors are attitudinally not ready to implement the programme. Various factors have been identified as critical factors which influence the attitudinal readiness of the companies. The factors identified are the level of knowledge, awareness, interest, perception of importance, optimism and willingness of the contractors. Perception of importance has been determined as the strongest contributory factor towards the attitudinal readiness. It is also noted that awareness solely, will not contribute towards the level of readiness of the contractors.

According to the survey, the medium sized contractors are physically not ready to implement the programme due to the lack of networking access and computing infrastructure as well as inadequate investment, technical staff and knowledgeable staff. The access to the internet is the most critical factor that determines the physical readiness of the companies.

e-Construction is not yet ready to play a major part in activities of the construction industry in Malaysia from the medium sized contractors’ point of view. Nevertheless, there is a common belief across the whole industry that it will benefit the users. Overall the view was that a more extensive approach has to be carried out. The absence of the right culture in the industry has become part of the industry’s inherently cautious approach to change. Indeed many companies still fail to get connected to the internet, which is without doubt, the main stumbling block towards their long term success.

The Malaysian construction workforce should be more educated, higher in knowledge, influenced by the advances in ICT especially the internet. They should be able to utilise ICT to build on their strength in a greatly expanded and globalised market.

These factors have to be undertaken into deep consideration to implement e-Construction in Malaysia. From the assessment and findings of the research, it demonstrated that the success of e-Construction is dependent on the full commitment and involvement of the construction industry players. Therefore, the contractors should be prepared to undergo a paradigm shift, which entails new ways of doing business and implementing their core business processes.

6.0 CONCLUSIONS

Technology will enable almost everything. However, one thing is certain in this rapidly changing environment, technology exposed today will be overtaken by the events of tomorrow. The emergence of new and more developed technology will continue so that we cannot stay for a long time on the same platform. Therefore, deciding on how best to apply it is the critical decision to make. The party who has the authority, such as CIDB has to critically plan and implement the e-construction programme, in such a way that the success of the programme is certain.

It is interesting to note that this research has shown that the medium sized contractors are not ready to implement the programme. Some actions have to be taken to ensure the readiness of the contractors, as the main players in the industry. In order to beef up the level of readiness, the industry might need a "killer application" to put everybody in the fast lane. Major ICT applications, followed by training, seminars, awareness programmes, etc., could do the trick, forcing the industry players to equip themselves attitudinally and physically. In this way, the e-construction programme can be realised, consequently achieving its goals and the objectives, and benefiting the construction industry as a whole.

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9. Rivard, H. (2000) A Survey on the Impact of Information Technology on the Canadian Architecture,     Engineering and Construction Industry, Concordia University, Canada. Available : http://itcon.org/2000/3/     [accessed : February 13, 2002]

APPENDIX







CONTRACTUAL ARRANGEMENTS AND DOCUMENTATION

Having considered the methods which a client may use to select his contractor, i.e. by competition or negotiation, there remains the decision as to which form of tendering is to be used, which contract to use as a basis for the `building agreement' and what system of contract administration is best suited to the particular set of circumstances surrounding the project. The options open to the client which are discussed in detail below include the most common alternatives available.

2.1 Traditional Method

The `traditional' method of tendering with which the industry is most familiar is perhaps the most convenient and satisfactory providing a number of preconditions have been fulfilled. The traditional method involves a bill of quantities, fully detailed and prepared in accordance with the latest edition of the Standard Method of Measurement, being supplied to each one of a number of contractors who have been (preferably) selected by the client to price the work in competition with each other. For such a system to work successfully it presupposes that for an accurate bill of quantities to have been prepared there must necessarily have been a great deal of finalised design work completed by the architect, which in turn depends upon the client having clear ideas of exactly what he wants at an early stage in the operations. Furthermore, in addition to the design work being completed and bill of quantities prepared, the use of this method also assumes a final choice of form of contract and contract conditions (including firm or fluctuating price, starting date, completion date, liquidated damages, etc.) has been made together with any other obligations or restrictions the client wishes to impose upon' the contractor. Thus, the success of the traditional method is only possible where major preliminary design work has been achieved. Where the drawings and bill are incomplete, vague or ambiguous or where the conditions of contract have been determined with little thought as to the consequences, the use of the traditional method will prove disastrous and no doubt the contractor appointed to carry out the work will have a field day reminding the client, to his cost, that the tender figure was based solely upon the information presented to him at the time of tender. The traditional method is also the most costly for the client initially, since architects' and quantity surveyors' fees must be allowed for and it takes a great deal of time for the drawings, bill and specifications to be prepared accurately. The time allowed for tendering (say three to four weeks) must also be added to the time for the preparation of the tender documents, and where time is of the essence to the client, the need to make an early start on site may well preclude the use of this method. In situations where the foregoing conditions do not present a problem to the client, the orthodox method can be relied upon to display a number of important advantages, namely:


1. Since the tender documents are prepared in advance and each contractor receives identical information at tender stage, then each of them will be pricing on the same basis, i.e. using the same descriptions and the same quantities thereby avoiding artificially low prices from a contractor who may have made different assumptions, or prepared his own quantities, which subsequently prove to be inaccurate.

2. Where work is to be carried out in phases with sectional completion of various parts of the project required at different dates throughout the contract period, the additional costs relating to this requirement can be established at an early stage by filling in the relevant details of the appendix to the conditions of contract (assuming the JCT Standard Form of Contract is used) and thereby bringing this contractual obligation to the contractor's attention at tender stage. On the submission of tenders, it can then be assumed that all the contractors have considered the point and included a sum within their prices to allow for this. The advantage of making a condition, such as phased work, clear to contractors at tender stage is that there is a good chance, given that the contractors in competition with each other are keen to obtain the work, that they may tend to reduce or even eliminate the risk entirely in the hope of keeping one step ahead of the opposition. A client who decides he would like phased completion once the contract has got under way or even once tenders have been received is likely to find himself with a major claim on his hands.

3. Once the successful contractor has been chosen and his priced bill submitted and accepted, at least the rates contained within the bill will, wherever possible, be used to price variations thus providing a fairly accurate measure of cost control and final account prediction.

4. In the absence of major variations, the orthodox method of tendering will present the client with a tender figure which should not differ greatly from the final account since all or most of the work is detailed and priced at tender stage - an important consideration where the client's budget is restricted.

2.2 Bills of Approximate Quantities

Where detailed drawings are unavailable at tender stage, accurate bills of quantities obviously cannot be produced, but nevertheless a bill of approximate quantities may be prepared where the scope and scale of the work are fairly well established at this point and a design and specification for the works and materials have been produced. Contractors will submit their tenders based on the approximate quantities with the actual being remeasured from detailed drawings as they are produced during the course of the contract or physically measured on site with payment being made accordingly.

Although the initial tender figure will be superseded by the value of the remeasured works later on, bills of approximate quantities do, at least, give the client a fair estimate of the likely final cost, and where the actual work does not deviate too much from preliminary plans the contractor is given a sound basis upon which to gauge the extent of his requirements for the project with rates inserted against items in the bill providing a realistic basis for measuring and valuing the subsequent building work carried out.

However, under circumstances where large variations to the anticipated work are likely, the contractor may well be justified on many occasions in revising his prices accordingly, with the result that the final figure may be far removed from the initial tender sum. This system is useful where a client wishes to make an early start on the construction without waiting for full details and bills to be prepared.

2.3 Cost Reimbursement Contracts


On occasions it may not be possible to ascertain by measurement the full extent and nature of the work involved before the contract gets under way, the design work remaining incomplete at tender stage. However, the client may still wish to appoint a contractor and make a start on the job as soon as possible resulting in decisions and final design work being determined as the contract progresses.

In such circumstances it is impossible therefore to use the traditional method of contractor selection, there being no detailed drawings or bills of quantities from which a firm tender figure can be obtained in advance. One option open to the client is a method of reimbursing the contractor on a suitable `cost plus' basis where the actual (rather than the predicted) costs of construction are paid, together with a `fee' which represents the contractor's management and technical costs and overheads and profit. The features of this system are as follows:

1. It encourages a greater degree of co-operation between contractor and client with both parties perhaps working together closely in the design stages and decision-making as the project develops, the client being able to take advantage of the contractor's knowledge and expertise. With both sides working together in this way, fewer disputes can be expected.

2. Since the contractor is paid in accordance with his actual costs incurred in building the project, it is essential that an efficient system of recording such costs (known as `prime costs') be devised whereby both the contractor and client are satisfied that `fair play' is being achieved. To this end, weekly time sheets verified by the architect or clerk of works must be submitted to establish labour costs, quotations, delivery tickets and invoices for material costs, and plant returns for machinery and equipment used carefully kept. Although an accurate record of the mounting costs can be maintained week by week, the paperwork involved in this procedure can be very costly with both client and contractor having representatives based full time on site engaged in this task.

3. The contract administration in general presents a problem and close co-ordination must be maintained between the architect and the contractor in establishing the optimum level of manpower and the extent to which plant and equipment is needed at each stage in the development. If this objective is not achieved, the inefficient contractor will be rewarded since there is little incentive for him to keep his costs down, particularly where the fee is to be calculated as a percentage of final costs!.

4. A cost reimbursement contract need not necessarily be entered into on a negotiated basis; an element of competition can be introduced into the method of choosing the contractor by allowing a number of selected contractors to quote their, own fee which can be either a fixed lump sum or expressed as a percentage of total costs. Either way, the contractor quoting the lowest sum or percentage would be awarded the contract. However, in order for competing contractors to arrive at a realistic fee, an estimate of the likely extent of the prime costs involved must be prepared by the client's quantity surveyor and must form part of the tender documents although in the event such an estimate can be only very approximate with design work and other information being incomplete at this stage.

Despite this drawback, it is important that the original estimate is assessed as accurately as possible in order to achieve some measure of cost control over the job. At regular stages throughout the contract, the value of the estimated cost will be compared with the actual cost to date, with the difference between the two figures indicating the extent to which the budget is overspent or the amount of savings made. Having this information to hand at any given time will enable the anticipated final account figure to be constantly updated which when relayed to the client may well influence his decision-making and level of expenditure on the remainder of the project.

5. The valuing of variations presents no problems, as the costs involved in design changes etc. are simply absorbed into the total figure as the work proceeds, although the cost of rectifying defective work must be clearly identified and kept out of the reckoning!

6. The contract may be executed not only by the main contractor himself, but also by nominated and private sub-contractors whose work may be valued on a different basis necessitating the additional task of separating such work and monitoring their costs as a separate operation.

The main drawback of a straightforward cost reimbursement contract is the lack of incentive for a contractor to minimize his cost; however, this can be overcome by developing the contractual arrangements a step further to produce a target cost contract.

2.4 Target Cost Contracts

The method employed on a target cost contract is similar to that used for the cost reimbursement type in that a provisional estimate of the prime cost is prepared, but this time the figure is agreed as being realistic by both the contractor and client before work commences. To this sum is added the contractor's fee for overheads and profit as before and the resulting figure is adopted as the ‘target cost’ for the work.

However, an opportunity for an added `bonus' to be earned by the contractor is introduced since reimbursement is made only partly on actual costs with a final adjustment being made in relation to the amount by which the actual cost, including the original fee, either falls 'port of or exceeds the target figure. In practice, this could result in the contractor receiving an extra payment over and above his original fee in the former case or being penalised and having to shoulder some of the extra cost in the latter. Looking at the positive side, this system could appeal to both parties since from the contractor's point of view, the lower the actual costs, the higher his bonus will be, and for the client, despite having to pay out a bonus to the contractor, the final account will still fall short of his budgeted figure, representing to him a saving on his anticipated expenditure.

Unfortunately, however, not all contracts run according to plan with site problems, weather or contractor's inefficiency all serving to push the final cost beyond the target figure. In this case both the contractor and the client will lose out since, again, final reimbursement is determined only partly by actual costs.

The extent of the actual saving or additional cost, as the case may be, to either party is mitigated to some extent by the effect of a predetermined 'share-out' of the money involved. For example, any savings made would probably be due in part to the architect's final design and in part to the contractor's good management and efficiency, in which case savings may be shared equally between client and contractor; similarly, any loss incurred being established on the same basis.

In cases where the contractor is called upon to accept a greater degree of risk perhaps involving an element of danger as well as uncertainty, an equitable split may be 70-30 per cent in his favour. Alternatively, the actual percentage can be introduced as a further competitive element into the tender in addition to the estimation of the prime cost, although in these circumstances it would be difficult, if not impossible, to decide which of two contractors would eventually be the cheaper where the estimated prime cost of one is lower but his required percentage of any savings achieved is higher!

The target cost contract certainly provides a much greater incentive to the contractor to work efficiently and reduce his costs; but at the same time, in trying to achieve this objective, careful supervision is required to ensure that the quality of the work does not suffer. Having agreed the amount of the target cost with the contractor, the contract administration work is the same as for the fixed fee cost reimbursement type with a careful and accurate record of all costs being kept as the contract progresses.

The greatest difficulty, however, is in obtaining a fair and reasonable estimate of the prime costs since contractors will naturally attempt to inflate the figure as much as possible thereby gaining the maximum advantage where large-scale savings are subsequently achieved. The client therefore needs expert advice from skilled and experienced quarters to ensure that prices whether obtained by negotiation or competition are realistic.

A variation of the normal target cost contract can he used where early completion is essential, the contract period being the critical ingredient of the project with cost being a secondary consideration. In this case, `time' would be the subject of the target with contractors competing by quoting anticipated completion dates, and bonuses or penalties based on the amount by which actual completion of the work falls short of or exceeds this date.

2.5 Continuity Contracts


On occasions where a client envisages further work beyond the immediate project, he may wish to maintain continuity of work with the same contractor. An ideal opportunity to make use of this sort of arrangement would present itself where a long-term large-scale housing scheme is planned involving, say, 300 dwellings. Such a large contract if attempted as a single job would not only be extremely costly, but also difficult to manage with any one contractor having to commit a great deal of resources to that job.

An alternative approach would be to award the work piecemeal to three or four contractors, each being comfortably able to carry out his allocation of work without overstretching himself, although this of course assumes that the client has the funds available to tackle the whole of the work immediately. Where this is not possible, the scheme is likely to be split up into say three phases, each one comprising 100 dwellings enabling the client, if he wished to treat them as three separate and independent contracts, obtaining orthodox competitive tenders for each and possibly ending up with three separate contractors.

However, the advantages to be gained by selecting the contractor for the first phase only by normal means and thereafter negotiating with that firm for the remaining two phases as and when they can be started can be summarised as follows:

1. Contractors would be informed when pricing for Phase 1 on a competitive basis that further work would be awarded to the successful tenderer providing the work is of the required standard and is completed within a reasonable time. Promise of continuity of work for perhaps two or three years ahead would be a very attractive proposition to contractors and a keen tender list would be anticipated with firms perhaps pricing at little more than net cost being anxious to secure not only the immediate contract but also the future work in the pipeline.

Obviously where future prices for the remaining phases are negotiated using low prices as a starting point, the client can be satisfied that he is obtaining good value for money, although where the original price is too low, an otherwise good relationship between contractor and client could be damaged where it becomes impossible tbe make a profit, despite the advantage of negotiation.

2. The security of continued production which the contractor enjoys under this system will encourage a good working relationship between himself and the client.

3. There will be a saving to the client in subsequent tender preparation costs since the original bill of quantities can be used where the future work is similar, using the prices contained in the bill as a basis for negotiating the value of the remaining phases.

4. Despite having to negotiate prices for the subsequent phases, the client may still expect a saving compared with formal competitive methods since the incumbent contractor should be able to carry out the second and third phases much more efficiently and quicker than a newcomer, being now familiar with the design and having learned from problems previously encountered. There may be savings on some preliminary items which can be utilised on future phases such as the site huts, compound, telephone etc., also items of formwork specially fabricated for the original contract could be re-used.

The extent of any savings thus achieved may be difficult to quantify, but they should at least serve as a useful tool to aid the client in his negotiations! The continuity contract is ideal for a 'one-off' situation where the likelihood of future work exists, but where no guarantees can be given, if the client is subsequently unable or unwilling to proceed with further plans.

2.6 Serial Contracts


A serial contract differs from a continuity contract in that at tender stage, rival contractors are informed that the successful firm will be called upon to carry out a number of future separate contracts each of which will be very similar if not identical to the original one being priced, the prices contained in the bills of quantities being used to value similar work on the future projects. The approximate extent of the `series' of contracts will be known at the initial tender stage even though the design work on some of them may as yet be incomplete.

Again the advantages to be gained from maintaining continuity of work with the same contractor are the same as outlined above, but serial tendering being in effect a standing offer to carry out a series of projects all based on the priced bills of quantities for the first project which becomes the `master' priced document. Rates contained in the original bill of quantities can be updated to account for inflation using either a `conventional' or `formula' method for assessing the amount of increased costs. The guaranteed workload to be enjoyed by the successful contractor should ensure that the client obtains keen tenders from competing contractors in the first instance.

2.7 Term Contracts


A term contract is a type of continuity contract, which has been adapted to suit situations where a continuous programmed of work is required on a particular site or within a certain defined area. This system is particularly applicable to Government establishments, bases for the armed forces, large-scale industrial sites and oil refineries etc., where there will be a constant need for maintenance and repairs together with small and medium-scale extension and alteration work.

When tendering, contractors are aware of the nature and approximate value of the work based on previous contracts, but at this stage the actual extent of the work cannot be known and tenders are submitted in the knowledge that the successful contractor will undertake to carry out all the work given to him over a certain period of time or `term', a typical period being perhaps two years. The tendering document will normally be a schedule of rates covering most of the work normally encountered with contractors quoting a single percentage addition or reduction on the schedule as a whole to cover preliminaries, overheads and profit.

The successful contractor will be the one quoting the lowest percentage and orders will be issued to him from time to time by the supervising officer or clerk of works and the work valued in accordance with the schedule rates amended by the percentage addition/reduction, each works order having a value of between say £10 and £30,000.

On expiry of the two-year term, the contract will be up for renewal and the contractor selection process adopted once more; however, it is not unusual for one contractor to secure the work time after time, having been established on site for perhaps twenty years or more and knowing from past experience the right level of percentage addition which will ensure a profit, it being extremely difficult for an `outsider' to judge this with any degree of accuracy.

2.8 Two-stage tendering


As the name suggests, prospective contractors take part in a selection procedure involving a process of elimination before the most suitable one for the job in hand is chosen. Such a system may be used by a client planning a complicated project where the type and scope of the work only is known at this early stage and where he would benefit from the advice and expert knowledge of a contractor experienced in that particular type of work and who could help in the design and planning of the contract.

A number of possible contenders would be selected initially and each would have the opportunity at pre-tender meetings to discuss with the client's professional advisers their individual ideas regarding approach, methods of tackling the work, programme, management and organisation etc. Having satisfied himself as to the suitability of some or all of the tenderers, the client can then introduce a further element of competition into the selection procedure by inviting them to price a schedule containing approximate quantities of some of the more common operations which will form a major part of the work.

If a bill of approximate quantities can be prepared for this task, so much the better. On the evidence of the preliminary pricing exercise, the lowest tenderer will then be invited to join the team planning the project and be expected to take an active part in giving advice on cost comparisons, programming and site organisation and generally assisting in the design which when finalised will enable accurate bills of quantities to be prepared and a value for the work determined based on the prices contained in the original schedule.

Care must be taken to ensure that the level of pricing in the final bill of quantities is consistent with that in the schedule, otherwise the final tender figure could be distorted out of all proportion. In order to achieve this, it is essential for the client's advisers to have a thorough knowledge of builders' estimating techniques and for the contractor to share his information willingly and where necessary showing how individual prices are built up indicating the location of overheads and profit.

However, set against this drawback is the likelihood of the contract running smoothly and finishing on time, with very few subsequent variations to impede progress. With regard to the contractor's contribution during the design stage, reimbursement for services rendered here could be made on a separate basis.

2.9 Design and Build (Package Deal)

With this type of arrangement, a client invites a number of selected contractors not only to price the work, but also to design, plan and organise the contract. The successful contractor would then provide an `all-in' service or `package deal' from sketch schemes, artists' impressions through the construction stage to handover, being fully responsible for all contract administration and planning.

The benefit to be gained from this approach is that by carefully choosing contractors who are especially experienced in the type of work envisaged, advantage can be taken of their expertise by allowing them the flexibility to produce their own schemes. In this way, in the early stages at least, the client need not necessarily be restricted to negotiation, but can encourage competition not only on the basis of price but also on the aesthetic qualities of the schemes put forward, contract period offered, costs in use etc., with each contractor trying to `sell' his own individual `product'.

Naturally, the client will pay for the contractor's design and planning costs which will be included in the lump sum 'all-in' price; however, a contractor well versed in large-scale traditional housing or industrial warehouse units can often produce a more cost-effective scheme than a client's own architects. This method of contractor selection should suit a client whose main concern is that certain minimum standards, in accordance with his own performance specification, are met by the contractor.

However, great care must be taken when preparing such a brief, and professional advice should be sought regarding not only its content but also to ensure that the tenderer's own schemes meet the requirements. The performance specification, whilst still giving contractors a relatively free hand in the design, may centre around the construction of, say, a given number of housing units each having a certain floor area, number of rooms and possessing all the usual amenities described in detail or it may relate to a warehouse where the provision of a specified storage area sufficient to carry a given loading is the central issue.

Once appointed, the successful contractor can be expected to make good progress working to his own well-tried and familiar design, thus virtually eliminating variations, delays and disputes with the work finishing on or before time.

2.10 Drawings and Specification

For small works involving mainly extensions and alterations, contractors are often asked to submit a price on the basis of one or maybe two drawings either with or without an accompanying specification. Tendering under this method presents contractors with additional problems and risks related mainly to lack of information both in a technical and contractual sense.

Drawings prepared for a client are often undertaken by inexperienced draughtsmen who do not fully appreciate the kind of information needed by a contractor for the purpose of preparing an accurate and realistic price. Builders subsequently pricing on the strength of inadequate or incomplete drawings will have to try and interpret the client's requirements as best he can with the result that each contractor is often pricing on a different basis, particularly if items are missed or wrongly measured.

In order to protect himself legally, the estimator would be advised to write his own detailed specification, including any assumptions made and stating clearly the terms upon which the tender is based such as fixed or fluctuating price, starting and completion dates, methods of payment, retention etc.

The two-fold exercise of taking off quantities and pricing them adds greatly to the cost of tendering, and so the estimator will have to try and gauge the genuineness of the enquiry. On occasions, would-be clients are simply interested in obtaining a budget figure with little or no real intention of entering into a contract for the work, having spent only the minimum amount of money in the preparation of a single drawing.

Clients often invite tenders using this system with no prior knowledge of building work and possessing little idea of the likely cost and inadequate financial resources for the scale of work proposed. However, for many small builders, this type of work will be the mainstay of their business and experience will hopefully give a contractor the ability to recognise the signs when the tendering circumstances and the client's intentions are not genuine.

2.11 Management Contracting

Management contracting is a method of managing a project where the main contractor assumes full responsibility for the organisation and carrying out of the work on site. In return, he is reimbursed on a percentage basis or lump sum fee for his expertise in this field and for his overheads and profit.

The main contractor in charge of the project, whilst working in conjunction with the other members of the design team (architect, Q.S., consultants etc.), does not undertake any work directly - except for the provision of such items as temporary buildings and services, attendance on subcontractors, certain plant, insurances etc.

A central feature of this system is that all the work to be carried out is specified in separate work packages, each of which is then tendered for on a competitive basis by specialist sub-contractors. The documents comprising the work packages may be bills of approximate quantities, drawings, schedules or any other information considered appropriate.

Subcontractors once appointed, work under the direction of the main contractor as normal. Management-contracting is used to good effect on larger, complex projects where the special skills and expertise of the main contractor can be utilised in the areas of design management and evaluation, cost planning, programming, project administration etc.

The specific tasks undertaken by the main (managing) contractor fall, therefore, into two principal categories namely, (i) Sub-contractor control and (ii) design team integration, with regular site meetings taking place in order to resolve potential problems and ensure the smooth running of the work.

The advantages of Management Contracting may be summarised as follows:

(a) The main contractor has an early involvement in the design work and is able to advise on construction method etc

(b) Client involvement is demanded all the way through the development process, thereby ensuring his satisfaction by accommodating his requirements with regard to design changes as the work progresses. Information regarding the current financial position of the contract can be related to the client quickly where a close integration of the building team exists.

(c) Savings, in time can be expected where a close co-operation exists between all parties.

(d) A high level of competition for the work may be achieved providing the client with good value for money. The main contractor can be selected by tendering on the basis of the fee and/or the provision of on site services and facilities. Sub-contract work (amounting to approximately 80% of the project) is tendered for competitively as suggested above.

(e) The system allows for flexibility. Design changes are easily accommodated since the `work packages' need not be prepared until actually needed.

However, as may be expected, management contracting is not without a number of drawbacks namely:

(a) No firm price can be obtained by the client before the work begins as a great deal of investigative and design work remains incomplete.

(b) An extra tier of management is introduced. In addition to the main contractor's management staff on site, each sub-contractor would require his own organising and supervisory staff. Apart from the extra cost, this could lead to difficulties in communication and administration of the contract.

(c) A great deal of faith is invested in the main contractor's success in the monitoring, evaluation and control of the work executed in the sub-contract work packages. The main contractor therefore needs to be selected with great care and must be fully competent and conversant with his legal and financial responsibilities.

(d) A large degree of success depends upon a much closer involvement by the quantity surveyor. With work being let in phases and the design evolving as the contract progresses, an up to date and accurate prediction of costs is continually required

Summary








Reference
Originally from: http://www.eng.upm.edu.my/webkaw/coursenotes/3714n/Chapter2.htm . Thanks a lot.

RELATIONSHIP MARKETING IN THE QUANTITY SURVEYING PRACTICE: THE WAY FORWARD TO CLIENT RETENTION

Mohd.Wira. Mohd Shafiei PhD, A.R. Nuruddin, Y.M. Lim, and K. Md Khalid
Universiti Sains Malaysia, Penang

This paper was presented at QS National Convention 2003, 18-19 August 2003 at Sheraton Hotels and Towers, Subang Jaya, Selangor, Malaysia.

ABSTRACT

Marketing is an underdeveloped subject in the construction industry research and practice, quantity surveying profession included. This is a complete contrast compared to other service-based businesses such as insurance, banking, airline, hotel, and telecommunication industries. Most companies in these industries have taken the philosophy of marketing on board and implemented it successfully in their organisations. They understood that embracing marketing philosophy would enable them to identify, anticipate, and meeting their customer requirements and needs at a profit. These companies have actually moved a step forward in the application of marketing philosophy by applying the concept of relationship marketing in order to retain their existing customers as well as acquire new ones.

The recent interest in partnering and collaboration in the construction industry should create an awareness in construction professionals to the relationship marketing concept. Besides cultivating and recruiting new clients, quantity surveying firms should have a specific marketing strategy in retaining their satisfied key clients. Previous researches revealed that it is four to six times more expensive for service firms to recruit new clients than to retain the existing clients. The paper will discuss the importance of relationship marketing to quantity surveying firms, the firms’ understanding of marketing, and their existing marketing approach. Finally, the paper will make some recommendations that can be discussed by construction academics and professionals in understanding and improving their relationship marketing approach.

KEYWORDS: CUSTOMER RETENTION, MARKETING, RELATIONSHIP MARKETING.

INTRODUCTION

Low (1991) has observed that marketing has attracted only little attention among construction contractors and professionals alike. Nevertheless, more recently commentary has tended toward a recognition that marketing has made a significant contribution to this industry, and it has received more attention in the construction field (Moore 1984; Winter and Preece, 2001). However, a number of professional marketing practitioners point out that many property and construction firms still pay lip-service to marketing, and fail to address their substantive marketing management capabilities (Humber, 1989). Fischer (1991) added that the industry has traditionally suffered from a lack of the kind of general management skills taught at business schools, resulting in ignorance of the true nature of marketing and a tendency to confuse marketing with the often rather dubious selling techniques.

Since the early 1980s, a new phrase has entered the marketing literature – ‘Relationship Marketing’. Many sources credit Berry (1983) with originating it (Petrof, 1997; Zeithaml and Bitner, 1996). The advancement of the subject is widely acknowledged to two progenitors: the network approach to industrial marketing from the Industrial Marketing and Purchasing Group; and services marketing and its extension into service management and service quality (Gummesson, 1996; Gronroos, 1990; Hart and Hogg, 1998).

Relationship Marketing Defined

In the literature there is no agreement on a definition of relationship marketing, even if most definitions have many common denominators (Gronroos 1996). Gronroos’ (1990) comprehensive definition of relationship marketing is, “Relationship marketing is to identify and establish, maintain, and enhance relationships with customers and other stakeholders, at a profit, so that the objectives of all parties involved are met, and that this is done by a mutual exchange and fulfilment of promises.” Relationship marketing is typically described as being toward a long time horizon in contrast to the short-term orientation that existed in marketing before 1983 (Petrof, 1997). Berry and Parasuraman (1992) hold that relationship marketing consists of attracting, developing, and retaining customers. Hunt and Morgan (1994) refer to it as all marketing activities directed at establishing, developing, and maintaining successful relational exchanges in the supplier, lateral, buyer, and internal partnerships. This is opposed to the old idea of relationship marketing that referred only to partnerships with ultimate customers.

Gummesson (1994; 1999) defines relationship marketing as, “relationships, networks and interaction.” He explains that, a network is a set of relationships (between at least two parties who are in contact with each other) which can grow into enormously complex patterns. In the relationships - the simple dyad as well as the complex networks - the parties enter into active contact with each other. This is called interaction. Zeithaml and Bitner (1996) focus on the idea of customer retention in their relationship marketing definition. Their definition is: “Relationship marketing is a philosophy of doing business, a strategic orientation, that focuses on keeping and improving current customers, rather than on acquiring new customers.” This definition is supported by Lovelock (1996) who says that, “Relationship marketing recognises the value of current customers and the need to provide continuing services to existing customers so that they will remain loyal.”

Stone et al (1996) hold that, “Relationship marketing is the use of a wide range of marketing, sales, communication, service and customer care approaches to identify a company’s named individual customers; create a relationship between the company and its customers that stretches over many transaction; and manage that relationship to the benefit of the customers and the company.

TRANSACTION MARKETING AND RELATIONSHIP MARKETING


One of the most significant development in the practice of marketing is the shift in emphasis to customer relationship management from a transactional orientation (Rich, 2000). One way of doing this is to move away from the traditional and now largely outmoded idea of marketing and selling as a series of activities concerned with transactions, and to think instead of their being concerned with the management of long-term relationships (Wilson and Gilligan, 1997; Gummesson, 1999; Kotler, 1994). More companies today are moving their emphasis from transaction marketing to relationship marketing (Kotler 1994). The differences between relationship marketing (or relationship management - Zeithaml and Bitner 1996) and transaction marketing is illustrated by Christopher et al. (1991) in Table 1.



In contrast with the movement of many industries from transaction to relationship marketing, the construction industry per se, through its behaviour, is still trying to justify the benefits of using transaction marketing. The industry’s traditional marketing emphasis which is centred upon getting clients on a price-based competition is clearly transaction marketing in effect (Low and Tan 2002; Ferguson and Brown 1991). This is not helping the industry to modernise itself and work in harmony, moving away from its ‘them and us’ culture (Mohd Wira 2001). On the other hand, relationship marketing allows construction organisations (consultants included) to cultivate client through loyalty, product and service value, high level of service quality, trust and commitment as characterised by Christopher et al (1991). At a microscopic level in construction, the marketing emphasis should move from a transactional focus to a relationship focus to ensure repeat business transactions (Low and Tan 2002; Christopher et al 1991). The high level of dependence on price determinant to appoint contractors can be lessened by the use of relationship marketing, allowing clients to evaluate their selection of contractors based on a wide range of other determinants such as trust and high levels of service quality (Low and Tan 2002).

Wilson and Gilligan (1997) develop a model (illustrated in Figure 1) that shows the position of relationship marketing in a customer loyalty chain. Although it might be argued that the movements of a buyer through the various stages from ‘prospect’ to ‘partner’ should be straightforward and seamless, the reality in many instances is that organisation unwittingly erect a series of barriers which slow down or stop this movement. The first barrier can be seen to be that of the way in which, in many cases, organisations make it difficult to do business with them. The second barrier occurs at a later stage, when the customer deals with the organisation on a regular basis, but no real effort is made to get close to the customer by building a relationship. Given this, the arrow on the right-hand side of the figure shows how customers can - and almost inevitably will - move back down the loyalty chain if the relationship is not managed proactively.



Steps in Relationship Marketing Process

Current research is clear that under certain circumstances, a long-term relationship between the firm and the customer is the best road to success for the selling firm (Cann, 1998). Although this may be common knowledge, it is not always common practice. One reason for this may be that some organisations do not know how to develop and/or maintain a relationship with their customers. Cann (1998) suggests eight steps in a relationship building process for the business-to-business service provider. This is illustrated in Figure 2.

Kotler (1994) also suggests several main steps in establishing a relationship marketing programme in a company:
· Identify the key customers meriting relationship marketing.
· Assign a skilled relationship management to each key customer.
· Develop a clear job description for relationship managers.
· Appoint an overall manager to supervise the relationship managers.
· Each relationship manager must develop long-range and annual customer relationship plans.


Figure 2: The Expanded Business-to-business Relationship Building Process (Cann 1998)

RELATIONSHIP MARKETING IN THE CONSTRUCTION INDUSTRY


Winter and Preece (2001) had conducted a study investigating the existence and use of relationship marketing in subcontractors and main contractors in the UK and Germany. The research revealed that whilst all the UK main contractors maintained that marketing is taken seriously and at least demonstrated outwardly by the existence of dedicated marketing departments and staff, neither is its function integrated into the firm’s strategic policies and programmes, nor is it well understood by staff from other departments or sections. The impression gained from this study is that, marketing is essentially still understood as a sales function, is not integrated and embedded into the organisational structure and business processes of the companies, and internal communication with other management departments occurs only on informal and ad-hoc basis. In terms of relationships management, the majority of the contractors ranked key clients, non-key clients, professional consultants, and supplier/sub-contractors in order of importance. Not surprisingly, clients are seen as the most valuable contacts. After all, they are the ones who provide the companies’ revenues. Although it was acknowledged that construction industry relies on extensive networking, the main contractors showed a tendency of concentrating their relationship marketing activities only to clients and consultants and expect the sub-contractors to instigate relationship buildings between them.

The German main contractors painted a different picture to their UK counterparts. The result revealed that none of the German companies interviewed has their own specialised marketing entity. Thus, the responsibility of procuring contracts was pushed upwards to the upper management and directorial levels, which is a direct contrast to the UK contractors. However, a distinct marketing entity powered with dedicated staff does not necessarily mean a realisation of comprehensive and integrated marketing strategy. Much to the contrary, it appears that marketing activities exist as an isolated and independent function with the responsibility of maintaining client contacts, and as a result being looked at as no more than a selling function, very much along the line of Fischer (1991) which was quoted at the outset.

Relationship marketing has also attracted some considerable interests among quantity surveying firms. In spite of the misperceptions of marketing in some quantity surveying firms, the firms have generally embraced the general concepts of relationship marketing as part of their business strategy because relationships are considered to be important to a service-oriented business (Low and Tan, 2002). However, Low and Tan believe that this practice could be improved by adopting a more comprehensive approach to relationship marketing, such as the adoption of total relationship marketing (TRM) principles in their organisations as propounded by Gummesson (1999). In their study, Low and Tan examined the perceptions and practices of relationship marketing of quantity surveying firms in the Singapore construction industry. Survey findings from 22 firms suggest that quantity surveying firms can focus on relationship marketing and total relationship marketing, with traditional marketing principles forming the basis of their marketing efforts.

Low and Tan’s study provided an insight into how pertinent relationship marketing is in quantity surveying practices. The results indicate that relationship marketing is applicable and valid in their organisations. However, the research respondents seem to hold some wrong perceptions of relationship marketing being applicable only for top management, larger firms and with the need to expand a large budget for its operations. Since relationship marketing is still a relatively new concept is so far as the quantity surveying profession is concerned, awareness of the relationship marketing principle and what it entails is still needed within the profession. However, in reality, these firms may already be practicing certain aspects of relationship marketing without realising that this was the case.

RELATIONSHIP MARKETING AND CLIENT RETENTION
Gummesson (1996) feels that relationship marketing values will promote a more win-win and less win-lose situations, more equal parties will be created and all parties carry a responsibility and can be active in a relationship. A firm will also benefit with increased customer retention and duration, increased market productivity and thus increasing profitability. Customer retention has been found to be less expensive than customer acquisition, and the longer the customer stay in a relationship, the more profitable it is to the firm (Reichfield and Sasser, 1990; Sheth and Parvatiyar 2000). It has been long recognised that the costs of gaining a new customer, particularly in mature and slowly declining markets, are often high (Zeithaml and Bitner, 1996; Wilson and Gilligan, 1997). Cook (1992) went a bit further by claiming it is five to six times more expensive to recruit a new customer than to retain a customer from the existing customer base. Clancy and Shulman (1994) are of the opinion that retaining a customer costs 25 percent of the cost of attracting a new customer and the probability of a successful retention is 60 percent. This compares favourably with a 30 percent likelihood of attracting a new customer. Given this, it is argued that, a marketing planner needs to ensure that the existing customer base is managed as effectively as possible.

Reichheld and Sasser (1990) suggest two manners in which firms can retain their customers - by outperforming the competition, or by creating a special bond with the customer through relationship marketing. Long term customers are less likely to defect and may be more willing to pay more for products and services in exchange for the psychological comfort of repatronising a familiar company. Following Reichheld and Sasser, there is a direct relationship between relationship marketing and customer retention. A quantity surveying firm with a well-planned relationship marketing strategy has a higher chance of retaining their existing clients than the ones who doesn’t have any specific marketing strategies.

Nevertheless, client retention is only part of the picture, as Sasser and Jones (1995) maintain that in competitive markets the importance of client satisfaction increases, simply satisfying customers who have the freedom to make choices is not enough, “To make them loyal they must be completely satisfied”. Buttle (1996) maintains that relationship marketing is not ‘philanthropic’ and has gained its popularity as a means to an end. Its use in marketing strategy is a result of its ability to increase profitability.

Some quantity surveying firms have been guilty in failing to convert their satisfied clients to become repeat clients. The firms should bear in mind that satisfying clients is just a pre-requisite or part of the process in achieving client retention, not a client retention in itself. By not continuing their efforts in cultivating their satisfied clients to become repeat purchasers, the firms are actually leaving their good work to waste - the job is literally three-quarter done, rather than half done. They just need to apply a bit more efforts and commit some more resources going through that extra yard in their way to the finishing line (i.e. the client retention). The remaining one-quarter of that extra efforts could be fulfilled by relationship marketing.

CONCLUDING REMARKS

In summary, thinking about relationship marketing has been evolving, and still is. However, the fact that the subject is relatively new in comparison to other marketing issues does not mean that construction organisations, quantity surveying firms included, cannot learn and implement this concept. Quantity surveying firms can slowly put relationship marketing into practice by gradually and proactively creating, developing and maintaining committed, interactive and profitable exchanges with their selected clients.

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